Product
Price Promotion Place People Process Physical
Evidence Packaging Payment
We are an organization advocating the 9Ps marketing mix.
Elements of the marketing mix are often referred to as the
four Ps: Product, Price, Promotion and Place; which was
proposed by E. Jerome McCarthy in 1960. Three Ps have been
added to the marketing mix namely People, Process and
Physical Evidence; which serve mainly the service industry.
While many marketers proposed that Packaging should be the
8th P in marketing mix, Bryan Law of Fox College of Business
suggested Payment should also be included. It makes a total
of 9 elements in marketing; which are the 9Ps.
我們是一個提倡9P市場營銷組合的組織。
傳統市場營銷組合的元素通常被稱為4P﹕產品(Product)﹐價格(Price)﹐促銷(Promotion)及地點(Place)﹔這是由E.杰羅姆麥卡錫在1960年
所提出。另外三個P已被添加到市場營銷組合﹐即人員(People)﹐流程(Process)和物證(Physical
Evidence)﹔其主要對象是服務行業。
另外還有許多學者提出﹐包裝(Packaging)亦應是應是應是市場營銷組合的其中一個P﹐而福克斯商業學院的羅建文則建議付款(Payment)也應包括在內﹐使到市場市場營銷裡合共有9個P。
我们是一个提倡9P市场营销组合的组织。
传统市场营销组合的元素通常被称为4P﹕产品(Product)﹐价格(Price)﹐促销(Promotion)及地点(Place)﹔这是由E.杰罗姆麦卡锡在1960年所提出。另外三个P已被添加到市场营销组合﹐即人员(People)﹐流程(Process)和物证(Physical
Evidence)﹔其主要对象是服务行业。另外还有许多学者提出﹐包装(Packaging)亦应是应是应是市场营销组合的其中一个P﹐而福克斯商业学院的罗建文则建议付款(Payment)也应包括在内﹐使到市场市场营销里合共有9个P。
Below are friendly links:
http://www.ninep.org
http://www.acla.ca
http://www.bryanlaw.ca
http:///www.canadienne.org
http://www.canasaga.com
http://www.cantoneseoperas.com
http://www.cicn.ca
http://www.cicta.com
http://www.drpets.ca
http://www.excelparenting.com
http://www.bedroomfengshuitips.com
http://www.fengshui123.ca
http://www.foresttheearth.com
http://www.foxcollege.ca
http://www.foxeducation.org
http://www.foxmath.com
http://www.foxmath.ca
http://www.foxmath.org
http://www.gladyschan.com
http://www.thestampwatch.com
http://www.theleadingvoice.ca
http://www.prodigy.ca
http://www.uckland.com
http://www.yorkinstitute.org